Mastering Presentation and Social Media Design: A Hands-On Workshop

Presented by the Illinois Small Business Development Center at the Chicagoland Chamber of Commerce

In this hands-on training class, Social Media Content Strategist Ian Maisel will show you practical skills for creating a good-looking business presentation, updating your company’s LinkedIn profile, and designing and executing an organic social media strategy campaign. Using a case study for a family-owned Italian restaurant, Ian will take you through a Microsoft PowerPoint tutorial in which you’ll learn how to use a design template to create an investor presentation with a mix of title slides, multi-column text layouts, and mouth-watering food photography.

From there, Ian will discuss LinkedIn company profile best practices and show you how to use ChatGPT’s ground-breaking AI technology to customize your content. Finally, he will walk you through how to use Adobe Express to create beautiful, customized social media posts for LinkedIn, Facebook, Instagram, X, Pinterest, TikTok, and YouTube. Ian will teach you how to schedule your content using Adobe’s automated content calendar, and end by showing you some of his presentation design and social media work for brands including Visa, Bare Minerals, and Meta.