For the second straight year, most local small businesses say they need help with marketing, according to results of the 2016 Chicagoland Small Business Economic Outlook Survey.
The good news is that Chamber member Loyola University Chicago Quinlan School of Business is offering Chamber members and SBDC clients a 15 percent discount on its “Digital Marketing Strategy” certificate program in response to those survey results.
The Chamber partnered with Loyola Quinlan to produce the Small Business Survey. The results, announced on January 19, revealed that 58 percent of small businesses demonstrate a need for better marketing – the most significant business need recorded, overshadowing other top contenders like business planning and technology.
Loyola Quinlan’s five-day program seeks to equip small and mid-level businesses with the right marketing tools to combat the challenges of digital marketing. The program will help businesses understand how target markets use technology, learn how to integrate traditional and digital marketing strategies, and recognize indicators of successful campaigns. The course will culminate with a digital application workshop in which participants will develop a component of a real-world digital marketing campaign.
Click here to learn more about the certificate program “Digital Marketing Strategy.”
If you are interested in applying for the program using the Chamber member discount, please contact Sam Kraft at skraft@chicagolandchamber.org.
Click here to read more about the partnership between the Chamber and Loyola Quinlan School of Business.