Chamber member CBS Radio Chicago recently aired an interview with the Founder, President and CEO of Wintrust Financial Corporation, Ed Wehmer, discussing the value and importance of radio. CBS Radio’s six stations in Chicago: WBBM-FM, WJMK-FM, WUSN-FM, WXRT-FM, WBBM-AM/WCFS-FM, and WSCR-AM, were among 40 Chicagoland radio stations that simultaneously aired the one minute interview on Monday, July 10th.
Ed Wehmer discussed in his interview how radio has been a vital advertising vehicle for his business and an effective medium for all advertisers. “Wintrust is the second largest bank holding company headquartered in Chicago and it’s very important for us to connect with the local community,” said Wehmer. “Radio ties it all together for Wintrust, and is the most important asset on the media side to achieve brand awareness.”