Tue, Sep 8, 2020 12:00 pm - 1:00 pm

Success Showcase Live: Pivoting a Marketing Campaign During the Pandemic

Presented by Camelot Illinois

In these unprecedented times, the business landscape is in the throes of a humanitarian crisis, which has many companies completely rewriting in real-time the conventional corporate playbook. The playbook we write now will have a long-term impact and consequences on their brand value and corporate reputation.

Now is the time for companies to set a new course to establish authenticity, trust, respect, and loyalty across multiple stakeholders. By establishing a core brand purpose and an agile communications platform, it will go a long way to supporting current and long-term change.

James Bickford

Chief Commercial Officer

James is an international business leader that has built and led companies globally from London, Singapore, Auckland, and now the US. He has spent over 25 years strategically advising in C-suite level environments, Advisor to Boards, governments, NGOs and is also a social impact consultant and advocate globally. He has delivered management consulting across a multitude of specialties in business, focusing on the transformation of commercial and brand strategies, marketing, and reputation management across the world in virtually every sector.

James has formally worked as a Managing Director, with Reputation Institute UK & ME, Managing Partner, at Leo Burnett APAC, and Managing Director with Interbrand NZ. He has recently led innovative projects with global companies, including Samsung, P&G, McDonald’s, Petronas, Emirates, Career Experience, as well as Camelot Lottery Solutions, to name a few.

Additional Information

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Virtual Event

This event is a free online webinar. Registration is required for Zoom access. Limited Availability.