Two iconic members of the Chicagoland Chamber of Commerce are deepening their long-term commitment to the city.
This week, the Chicago Fire Football Club and McDonald’s announced a landmark naming rights partnership for the Fire’s new privately funded stadium at The 78, which will be known as McDonald’s Park. The $750 million stadium project, set to open in 2028, represents one of the most significant recent private investments in Chicago’s sports and entertainment economy.
From a civic perspective, the project brings together two Chicago-based institutions with global reach. The stadium will be the first major new stadium built in Chicago in decades and will anchor the future 78th neighborhood along the Chicago River.
For McDonald’s, the agreement reflects a broader business strategy rooted in Chicago. The deal is part of the company’s ongoing recommitment to its hometown, positioning McDonald’s Park as both a branding investment and a signal of confidence in downtown Chicago’s economic future. It is the fast-food giant’s first-ever naming rights partnership for a major U.S. professional sports stadium, further elevating Chicago’s profile on a national stage.
The Chicago Fire, meanwhile, gain a corporate anchor that strengthens the financial foundation of its new home. The practical business impacts of the deal include long-term revenue visibility and investment in year-round programming. The stadium’s broader economic and community impact includes plans for public plazas, mixed‑use development, and a year‑round destination designed to generate activity well beyond match days.
Together, McDonald’s and the Chicago Fire are leveraging sport, brand, and place-making to advance economic growth, workforce opportunity, and global visibility for Chicago, demonstrating how strategic partnerships between hometown companies can generate lasting impact for the region.
Learn more about the landmark naming rights deal by heading to the Chicago Fire’s newsroom.