Creating an Actionable Marketing Plan

Hosted by the Illinois Small Business Development Council at the Chicagoland Chamber of Commerce

Learn how to build a marketing plan using a simple “plan-on-a-page” approach. This one-hour virtual workshop walks you through identifying your ideal target audience, setting your goals and strategic initiatives, choosing the right channels and content, and tracking the KPIs that actually move the needle for your business. It’s built for small businesses that manage marketing in-house but want an expert to help them get started.

What you’ll walk away with:

• A network of like-minded marketers
• The start of your own marketing plan
• A downloadable template

Featured Speakers

Shannon Lee

Sr. Vice President, Creative at Studio North and Past-President of the American Marketing Association, Chicago

This event is hosted by the Chicagoland Chamber of Commerce and our Illinois SBDC. Learn more about our small business services here.

Additional Information

Interested in joining the Chamber? Prospective members interested in joining, please contact membership@chicagolandchamber.org.