Own Your Audience: How Email, SMS & Community Turn Customers into Loyal Fans

Hosted by the Illinois Small Business Development Council at the Chicagoland Chamber of Commerce

This workshop explores how small business owners can build lasting customer relationships using owned channels—email, SMS, and community. Attendees can learn how marketing today requires trust, the right engagement and long-term loyalty tactics that keep customers coming back. We’ll break down how each of these owned channels plays a unique role, and how they work together as a system, so participants walk away with practical strategies. Learn how to reach the right audience, increase repeat customers, and create more predictable revenue. By the end, there will be a clear roadmap to turn everyday customers into loyal fans, our needed brand advocates for continued success.

Featured Speakers

Blair Migonis

Creative Services, Global Marketing | IHG Hotels & Resorts

This event is hosted by the Chicagoland Chamber of Commerce and our Illinois SBDC. Learn more about our small business services here.

Event Sponsor

Additional Information

Interested in joining the Chamber? Prospective members interested in joining, please contact [email protected].