Edelman is a leading global communications marketing firm that partners with many of the world's largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Co-headquartered with New York, the Chicago office employs over 600 employees, and over 3,000 across over 65 offices around the globe.
Edelman explores and measures complex issues such as Trust and the Consumer- Brand Relationship in partnership with their research arm Edelman Intelligence. Edelman's 2016 Trust Barometer
revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population. There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide. Edelman's 2016 Earned Brand
study identifies and quantifies a new territory for marketers that can augment the classic purchase funnel - where committed consumers themselves will drive new and repeat sales as they advocate for and defend a brand against these kinds of disruptions.
Edelman was awarded the Grand Prix Cannes Lion for PR in 2014, six Cannes Lions in 2015 and the Grand Prix in the Titanium category in 2016. Edelman was named one of Advertising Age's "Agency to Watch" in 2014; one of Forbes' "14 Most Influential Agencies of 2014"; and The Holmes Report's "Global Agency of the Year" in 2013 and 2016. It was among Glassdoor's "Best Places to Work" for the fourth time in 2015. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.