During the Committee’s October meeting, members discussed plans for a spring 2014 Resource Campaign Launch for changing behaviors – engagement strategies, human factor/value of the workforce, built environment and services therein. A secondary objective is to follow up on the January Workforce Excellence briefing on reintegrating long-term unemployed with a focus on the impact and importance of workplace environment. The campaign content will use existing assets of members (no original content) that has been vetted and align with legal compliance disclaimers.
The underlying message is to encourage companies to tactfully confront substance abuse issues using the three E’s: empower, educate, eliminate. Empower employees with the resources, privacy and support; Educate staff about wellness tools and benefits; Eliminate wasteful service duplications by streamlining delivery of health care programs.
The campaign is likely to begin with a 30 second teaser video. Next will be a 1.5 minute video with some detail followed by a video to promote a launch event. Event coverage will be a few general shots to be used in post-event sizzle reels. In June, the Committee decided that activities will focus on business growth. For example, keynote speakers should be revenue producers from operations and sales talking about how they go about their day as a top producer being “checked-in.” Also, Millennials need to be engaged along with all other age groups so search engine optimization and social media will offer a personal and private avenue to information. The Committee is looking for small and mid-market member companies with stories that illustrate the best practices for workplace well-being.
The Committee, in cooperation with the Illinois Dept. of Human Services Substance Abuse Prevention Programs, encourages companies to tactfully confront substance abuse issues by taking positive actions regarding workplace environments, behaviors and safety. The objective is for the Committee and staff to offer solutions that employers implement to improve workplace well-being because they understand there are health and talent returns on their investments.
• Free work site and off-site workshops for your employees and/or managers offering employee education and awareness about substance misuse, abuse, and addiction are available year-round. Contact Peggy Luce for scheduling.
• Feedback about the three E’s: empower, educate, eliminate is collected with the 2013 on-line survey, Workplace Well-Being Survey.
• The Workplace Well-Being Solutions web page updates offer emerging practices, links to the Chamber@Work archived news articles, and useful resources.
• Attention is given to April as Alcohol Awareness Month; May’s National Prevention Week (prevention of substance abuse and promotion of mental health); September as Recovery Month to spread the positive message that behavioral health is essential to overall health, that prevention works, treatment is effective and people can and do recover; and October’s Drug-Free Work Week.
• Terry Cahill, VP Sales & Marketing, Perspectives Ltd
• Sandi Ciancio, Managing Director, CHC Wellness
• Gary Cohen, Co-President, Employee Resource Systems
• Opella Ernest, M.D., VP Chief Medical Officer, Blue Cross Blue Shield of Illinois
• William Heffernan, Co-President, Employee Resource Systems
• Brad Jones, President, SafeScreener
• Pat Loridas, Managing Director, CHC Wellness
•Maureen McLeod, Community Liaison, Presence Behavioral Health- Addiction Services
• Alberto Ortega, Director of Community Relations - Diversity and Inclusion, Sodexo
• Roger Paveza, Senior Vice President, Strategic Safety Solutions
• Amy (Levell) Ponce, Outreach Manager, Hazelden Foundation
• Frank Severino, Sales Manager, Gateway Foundation
Please visit the Workplace Well-Being Solutions page.
Last Updated on 2013-11-26 11:41:28.497