Mid-Market Forum brings Chamber members expert advice
-Friday, June 12, 2009
During times of Economic volatility, businesses are challenged to find new ways to keep existing customers, find new customers and grow market share. As these challenges become more complex, companies can succeed when all functional areas synchronize their efforts.
It is for this reason that the Mid Market Forum brought together experts from these three functional areas of business at the Thursday, June 11 breakfast and networking event, sponsored by Nixon Peabody. The experts discussed approaches to creating synergy and integration of business strategies to maximize talent, marketing and strategic planning. The expert panel discussed how collaborative planning and leadership between these areas can increase competitive advantage, and ultimately marketplace performance.
Panelists and topics covered included:
- Michael C. Hallerud, Partner, Nixon Peabody; practicing Labor & Employment Law, Litigation & Dispute Resolution
- Practices for responsibly managing a reduction of force at times when companies need talent and culture to perform at its best
- Jeff White, Strategy, USG
- Using long-term economic cycles to evaluate near-term competitive opportunities, without losing sight of long-term goals
- Kevin Masi, Brand Marketer, Torque Ltd.
- Approaches to risk-taking with marketing strategies at a time when old methods are faltering, but new methods are being proven
More information about the Mid-Market Forum can be found by visiting the committee’s website.
For more information about the Mid-Market Forum, contact Member Engagement Coordinator Linda Susmilch at 312-494-6701.