Thriving in the New Normal

It was standing room only as the Chicagoland Chamber of Commerce Mid-Market Forum welcomed recognized expert Ram V. Iyer as the first speaker in 2010 Speaker Series on March 16. More than 75 midmarket CEOs, sales people, vendors and suppliers packed the room as Ram, the founder and CEO of the Midmarket Institute, offered a picture of the challenges the midmarket community faces and ideas for  creating customized success strategies.

“Ram’s talk on the midmarket was a great start for the 2010 speaker series,” said Jason Kamp of Terillium Inc. “Ram is clearly a thought leader and a tremendous asset to the midmarket. His talk provided many useful insights into how midmarket companies can become more successful.”

Attendees listened raptly and took copious notes as an upbeat Ram urged the audience not to waste a good crisis. Instead, midmarket companies will do better to throw off the gloom and doom and figure out how to make the new normal work for them, he advised.

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• Provide forums and panel discussions where medium-sized companies can gain knowledge needed to address specific mid-market challenges and
• Publish information on mid-market challenges, along with corresponding resources and solutions, through a series of events and communications vehicles (e.g. the Chamber web site, the Chamber electronic newsletter).
• Hold networking events that allow mid-market companies to share information, common experiences and market data with other medium-sized companies.